Revenue
Leadership
CONSULTANCY
Go-to-Market & RevOps capabilities to transition from Product-Market Fit to Scale
— So you can be confident in your ARR growth.
I HAVE WORKED WITH HIGH-GROWTH SALES-LED B2B SAAS COMPANIES
Helping CEOs and Revenue Leaders build data-driven and efficient growth.
Struggling with inconsistent pipeline generation, inaccurate forecasting, and unexpected churn?
I know the struggle firsthand because I’ve been there. I equip you with the capabilities to lead your entire Go-to-Market (Sales, Marketing, Customer Success) and Revenue Operations from early Product-Market Fit to Scale.
With hands-on experience of leading GTM in multiple international sales-led B2B SaaS companies, I will sit down and work with you to build data-driven and efficient growth.
Sami Toivonen
Consider It Done
REFERENCES
TESSERACT
“Working with Consider It Done brought clarity and structure to our sales operations.
Tailored playbooks, practical CRM guidelines and the weekly calls gave me hands-on support for tackling unexpected sales challenges. We gained visibility into our sales performance, identified key priorities, and progressed stalled deals.”
Henri Littunen
CEO
VAINU
“Sami was my direct report and led Vainu’s go-to-market operations in Finland and it was an era of fast growth.
Sami’s execution capabilities are great – always taking the priority initiatives all the way across the finish line. With Sami’s skills and experience, he will have an immediate and lasting impact on any company’s growth trajectory.”
Mikko Honkanen
CEO & Co-Founder
SMARTVATTEN
“Sami was my direct manager when I was Head of Customer Success at Smartvatten. Together with him we developed the Customer Success function further at Smartvatten.
Sami has a deep understanding of the mechanics that drive net retention and NPS. I feel very fortunate to have had the opportunity to work alongside Sami.”
Sophia Pettersson
CRO
BRELLA
“Sami was my direct report and a management team member at Brella, where we 3x’d our ARR during his time.
Sami developed the sales team, playbook, and culture that accelerated our growth. His data-driven leadership was crucial in securing our A-round funding and taking Brella to the next level.”
Markus Kauppinen
CEO & Co-Founder
SMARTVATTEN
“Sami was my direct report and a management team member at Smartvatten during a time when we went through some heavy organizational lifting after two acquisitions.
Sami showed excellent change management skills as we established new functions, expanded to new regions and unified the CRM environment of the different entities.”
Henrik K. Petersen
CEO
BRELLA
“Sami was my direct manager at Brella. He is one of the most effective and inspiring sales leaders I’ve had the pleasure of working with.
Sami’s genuine curiosity, drive for improvement, and analytical insights have left a lasting imprint on my day-to-day activities, ultimately helping me become a better revenue leader.”
Mathias Stenman
VP of Sales
SMARTVATTEN
“Sami was my direct manager at Smartvatten. My team had joined the company through an acquisition, and Sami’s hands-on support was invaluable as we navigated the integration of GTM plans, processes, tools, and culture.
If there are challenges in growth, Sami is undoubtedly the person to help.”
Hanna Kellokumpu
Head of Sales
VAINU
“Sami was my manager when I was a Sales Team Lead at Vainu. He is a thoughtful leader with a hands-on approach who always leads by example.
Sami is great at giving clear, helpful feedback with practical tips that can be put to use right away. It’s been a pleasure working under his leadership, as I’ve learned a lot from him, both professionally and personally.”
Kaarlo Matero Párraga
Commercial Director
SMARTVATTEN
“As the CEO at the time, I hired Sami as the CRO at Smartvatten.
Sami joined us right after we completed our first two acquisitions, and immediately rolled up his sleeves. It was impressive how fast he was able to learn our three different businesses and prioritize the most pressing Go-to-Market focus areas.”
Jussi Niiniaho
COO
SMARTVATTEN
“Sami was my direct manager at Smartvatten. The way Sami advocated for marketing to share the revenue goals with other GTM functions and to own the customer’s voice within the company was inspiring and helped our marketing function to deliver strategic impact.
Sami brings a systematic know-how to any sales or marketing related operation, with a clear and precise delivery.”
Ville Backman
Head of Marketing
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